England’s Coast is an exciting new marketing and booking tool delivered by the National Coastal Tourism Academy. It’s designed to increase the number of international visitors to the English coast and is aimed specifically at German, Dutch, French, Spanish and Italian visitors. Its new interactive video technology allows holidaymakers to create their own itineraries and book direct with coastal businesses via an itinerary builder, but the scope of the project also targets the travel trade through independent and group itineraries. You can visit the website here. Over 1,800 coastal businesses – hotels, B&Bs, pubs, attraction providers and much more – are already listed giving holidaymakers and the travel trade huge choice for creating imaginative coastal escapes, especially out of the peak holiday season. We’d love you to get involved and be featured (for free!) on our itinerary builder. To explain more about England’s Coast, we’re holding free workshops. Businesses which have already joined England’s Coast are welcome too – a great opportunity to find out more about working with overseas visitors and the travel trade. Register now to book your space and find out more about attracting international visitors to your business! To book on the Afternoon session, please click here.