Social Media Fundamentals for Beginners This course covers topics which help to develop your employees’ social media knowledge, provide a guide into what a successful social media plan consists of, how to identify and engage your target audience and how to identify the tools to measure your social media success. Suitable for: This course is suitable for anyone within an organisation who uses Social Media as a marketing tool to promote the business, and those with existing Social Media training who are looking to refresh their skills and knowledge Course content: What is social media? Social media in the UK Social media use worldwide Active platforms How social media relates to business Where to start Strengths and weaknesses Identifying competitors Objectives Audiences Identifying your audience Two-way communications Creating content Content & messaging Driving engagement Managing negative communication Content calendar Search Engine Optimisation Search engine benefits Google keyword planner Google suggests Social Media Platforms In-depth Twitter Facebook LinkedIn Measuring Success Measurement Google Analytics Reporting Course Information & Costs: This is a full-day course usually taking place between 09:00 – 17:00. Costs include catering and all course materials. OBN Members – £225 + VAT Non-members – £355 + VAT For more information please email: call: 01235 420 881