World Heritage Site: Knowing who your customers are (Cromford), Willersley Castle Hotel, Monday, 25. February 2019

Duration: one day workshop will include a complimentary lunch and refreshments
Is your business making the most of being within the Derwent Valley Mills World Heritage Site? This workshop aims to provide you with the tools and insights to identify who your customers are, making your marketing more effective.
Do you know who your customer are? Once you start collecting data you may be surprised! This workshop will inform you about how to collect data, understanding the type of data to collect and how to identify who your customer base is, the importance of segmenting and keeping visitor data to be able to target your marketing for the best return on investment. You will also gain insights into how to target new customers and the best methods for attracting them to your business.
This workshop is open to all businesses within the Derwent Valley Mills World Heritage Site; from Matlock Bath to Derby and everywhere in between!
Delivered on our behalf by Dina Holland, Director, Peak Insight. Dina is enthusiastic and passionate about training and coaching and can break down complex business information into simple **** sized pieces in an enjoyable learning environment. She has over 30 years’ experience in business as a Business Owner, Sales & Marketing Senior Manager & Director, Business Teacher, Master Trainer, Learning & Development Assessor and World Host Trainer delivering numerous workshops and mentoring throughout the UK
This workshop is being offered free of charge thanks to funding received from the Heritage Lottery Fund and Arts Council England as part of the Derwent Valley Mills World Heritage Site Great Place Scheme and the European Regional Development Fund as part of the Growing and Developing the Visitor Economy within Derbyshire Project.
By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.

Monday, 25. February 2019, Willersley Castle Hotel, World Heritage Site: Knowing who your customers are (Cromford)

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