What's the story? BITESIZE - learn to write a press release, Hotel du Vin York, Monday, 01. April 2019

Learn how to write a great press release from professional York journalist Maxine Gordon at this BITESIZE version of her popular workshop, What's the Story?
Maxine (York Press, Yorkshire Living, Yorkshire Business Review) will show you what makes a good story and how to craft your own press release.
Hiring a professional to write a press release costs hundreds of pounds ­­- but you can learn how to do it yourself at this session. Learning how to do your own PR is a great way to raise your profile and find a new way to connect with your customers and grow your business.
And it works! 'Students' from What's the Story? have written press releases that have made it into local, regional and national newspapers and magazines as well as radio and TV.
York artist Michelle Hughes who attended a What's the Story? BITESIZE event said: "I found that Maxine’s workshop takes the fear out of writing a press realise. Now I’ve got step-by-step guidance and examples of what makes a successful press release I’ve had a go at writing my own."  Michelle has had a newspaper and magazine article published since attending the workshop.
What you will learn at What's the Story? BITESIZE
News sense – This is a journalist’s sixth sense for a story; find out what it is and how you can develop it, so you can identify the stories in your business or organisation that the media want.
How to sell your story – Learn the ten golden rules for the perfect press release, and how to pitch your story to journalists.
Question time – Your chance to quiz Maxine on PR matters.
PLEASE NOTE: Unlike Maxine's full-day workshop this is NOT a practical session and there will be no writing involved - but do bring a notepad for all the great tips Maxine will be sharing on the night. (If you want to attend the practical day where you will write a press release under Maxine's guidance, the next workshop is MONDAY MAY 20, 9.30am-4.30pm, IPEM centre, 230 Tadcaster Road, York. Price: £150/ early booking £135) To book/find out more, email: )
BITESIZE PRICE: £55 - includes refreshments and a take-home guide covering the essentials on how to write a press release.
VENUE: Hotel Du Vin, 89 The Mount, York YO24 1AX. Free parking at hotel car park
ANY QUESTIONS: Email Maxine -
FOLLOW MAXINE ON FACEBOOK: @maxinegordonwhatsthestory

Monday, 01. April 2019, Hotel du Vin York, What's the story? BITESIZE - learn to write a press release

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