The Science & Magic of Making Better Decisions, etc Venues, Tuesday, 29. October 2019

Together for the first time, these expert speakers share their knowledge and experience on Uncertainty, Risk, Judgement and Decision Making.
This Event Offers You:
Important insights on how to improve many aspects of business, from decision-making to ethical sales and     persuasion.
How you can improve your connection and communication with clients and prospects.
Why humans are pre-wired to make mental short cuts.
Examples of these short cuts – the biases and heuristics that affect our judgement in markets and real life.
An explanation on how self-awareness and self-discipline techniques can mitigate our potential bias-derived errors.
You Will Learn About:
The principles of influence and how to translate them into action.
How to challenge your own assumptions to make better decisions.
How to be a better buyer and seller, whether of product, investments or ideas.
Practical commercial applications on pricing, promotions and messaging.
Event Schedule
08.45 – 09.15      Welcome Breakfast & Registration
09.15 – 09.20      Michael Wilson - Opening
09.20 – 10.00      Gerald Ashley - From Here to Uncertainty
10.00 – 10.50      Richard Shotton - Behavioural Science: A Fad or The Future?
10.50 – 11.10     Coffee Break
11.10 – 12.20    Richard Shotton - Human Behaviour - Theory to Application
12.20 – 13.20   Lunch
13.20 – 14.20    Paul Craven - Your Mind Plays Tricks
14.20 – 14.40    Coffee Break
14.40 – 15.40   Paul Craven - The Magic of Behavioural Science
15.40 – 16.00    Michael Wilson - Q&A with the speakers 
16.00                  Close
About the Speakers
Gerald Ashley
Advisor, author and speaker on Risk and Uncertainty. Gerald has spoken and trained in over 20 countries, and will show how we misunderstand risks and have too narrow a view of models & decision making.
Richard Shotton 
Founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing. His best-selling book, The Choice Factory won the 2019 Biz Books Award for Sales & Marketing.       
Paul Craven
Paul is a behavioural economics expert with a strong background in finance and asset management. He helps his clients enhance their communication, decision making and sales skills using behavioural economics and        psychology. Paul is also a member of the exclusive Magic Circle.
Michael Wilson - Moderator
Michael has been voted Business Broadcaster of the Year by the World Economic Forum. He co-authored Fixing Britain with Lord Digby Jones and is the longest serving business and economics editor in UK television.
What's the refund policy?
The organisers reserve the right to change or cancel the event due to unforeseen circumstances at any time and without notice. If the event is cancelled we will offer a full refund. 
Please note if you cancel there are no refunds.
Is my registration fee or ticket transferrable?
Do I have to bring my printed ticket to the event?
The organisers shall bear no responsibility for delegates’ injury, loss or theft of belongings whilst attending this event.

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