Social Media for Charities - Strategy, Content, Planning, Hands-On & More, Health and Social Care Alliance Scotland (the ALLIANCE), Thursday, 05. September 2019
Please note the content of this workshop is the same as our 'Social Media Essentials' workshop.
This full-day workshop (lunch included) will help you ensure your social media activity is closely aligned to organisational goals. You'll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, which channels are key to your online presence and content planning techniques.
You'll also get a chance to get hands-on with Twitter - exploring the fundamentals, Lists, Hashtags and more - plus you'll learn what makes a Facebook Page or Group really work for a third sector organisation.
There's also time allocated for an open discussion session, allowing us to explore specific topics set by the group. This could be a particular channel like LinkedIn, Snapchat or Instagram or it could be an issue you're facing in your organisation.
This training will help you to:
- Understand the benefits of using social media
- Develop a social media strategy
- Develop a social media policy
- Get hands-on with Twitter & Facebook
- Understand the role of your website, blogging and video & audio content.
- Explore a range of channels like Snapchat, Instagram, LinkedIn, e-Newsletters and more.
Please bring a laptop or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device.
This full-day course is aimed at those new to online comms and those who want to take their social media presence to the next level. As with all of our workshops these sessions are for charity, community group, housing association, social enterprise and public sector staff and volunteers only.
Lunch and refreshments throughout the day are included in the ticket price. There will be teas & coffees from 9.30am - the workshop will start at 10.00am.
To pay offline using cheque or invoice simply select your payment method at checkout OR email karen@ we will quickly book a place on your behalf. Invoices must be paid prior to the workshop.
About the trainer
Ross is the founder of Be Good Be Social training and events, as well as Direcor of Third Sector Lab. He has worked with a wide range of charity and public sector clients on social media strategy, including Relationships Scotland, SCVO, Oxfam Scotland, Enable Scotland, and Breakthrough Breast Cancer. Ross also sits on Foundation Scotland's Impact and Innovation Committee and is Chair of Comic Relief's Community Cash Glasgow funding panel.
What are my transport options getting to the event?
Getting to the ALLIANCE Hub
By CarFrom the East: Exit the M8 at Junction 18. After 100 metres turn left at the traffic lights onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will see our offices on the left hand side.
From the West: Exit the M8 at Junction 18. Follow the slip road for 400 metres. At traffic lights turn left onto St George’s Road. After 400 metres turn left at the traffic lights and follow the road round onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will our offices on the left hand side.
ParkingThere are usually spaces on Bath Street, on the opposite side of the road from the Venlaw Building. If you have a blue disabled badge you can park there free of charge. There is also a Glasgow City Council run car park on Elmbank Crescent. This has 460 car parking spaces, lifts and blue badge spaces (although payment is required). The rate is for the first three hours 20p/per 10 minutes and thereafter 60p/per 15 minutes (this is subject to change).
Please note, there is no parking on Bath Street outside the Venlaw Building. Any vehicles parked here regardless of blue badge status will risk being given a parking ticket.
By TrainThe nearest station is Charing Cross, which is less than a minute’s walk from the office. Low level trains run from Glasgow Queen Street to Charing Cross. Charing Cross railway station has ramped access which leads to the the ALLIANCE’ office.
By BusThe following bus routes stop very close to the Venlaw Building on Bath Street: 3, 42, 42A, 4, 4A and the 2 travels along St Vincent Street and West George Street (depending on one way system).
By BikeThere is a bike **** available outside of the Venlaw Building on Bath Street and across the road from the Venlaw Building. The Venlaw Building management request that cyclists use these bike racks rather than the railings surrounding the property.
AccessibilityThe ALLIANCE office is equipped with a wheelchair platform that operates between the main entrance and the ALLIANCE offices.
Do I have to bring my printed ticket to the event?
No. If you've booked in advance, simply turn up.
Is my registration/ticket transferrable?
Yes - if you cannot make it you may transfer the ticket to another colleague within your organisation.
What is the refund policy?
Treat it like a cinema ticket - places are non refundable but they are transferable. If a colleague comes on your behalf we're totally fine with that.
Where can I contact the organiser with any questions?
You can email karen@ use the 'contact the organiser' option on this page.
Can I pay offline?
To pay offline using cheque or invoice simply select your payment method at checkout OR email karen@ we will quickly book a place on your behalf.
What other digital media workshops do you have available?
Social Media Essentials for charities and social enterprises
Using Case Studies: telling stories and demonstrating impact
Writing for the Web: How to create compelling copy and attract audiences
Getting to most out of Google Analytics, Adwords and Google Grants
Email Marketing: Take your newsletters and campaigns to the next level
SEO: Search Engine Optimisation made simple
Hootsuite Hero: Manage and measure all your social media channel
Video and multimedia charity annual reports
Simple smartphone video and audio for the web
Thursday, 05. September 2019, Health and Social Care Alliance Scotland (the ALLIANCE), Social Media for Charities - Strategy, Content, Planning, Hands-On & More
Fievent.com is not a host of this event! Contact organizers here.
Fievent.com is not a host of this event! Contact organizers here.