Nuneaton Digital Towns, The Saints Learning zone, Monday, 27. January 2020



This programme is made up of 3 sessions:

Session 1 - Using Instagram and Facebook to drive sales
Monday 27th January 2020 - 10am-1:30pm

Session 2 - Experiential Retail and practical ways to create a buzz
Monday 10th February 2020 - 10am-1:30pm

Session 3 - What's next in store for your retail business
Monday 23rd March 2020 - 10am-1:30pm

We ask that you complete all 3 for the maximum benefit.



Who are these sessions suitable for?
This session is part of our Digital skills programme which is open to all Warwickshire retailers with premises on the high-street such as (but not restricted to) fashion and accessory stores, florists, butchers, electricals, cafés.
Please note, unfortunately this programme cannot support standalone retailers outside the town centre or on business parks at this point in time. A full list of all eligible town centers can be found at




Programme details
Session 1 | Using Instagram and Facebook to drive sales
Monday 27th January 2020 - 10am-1:30pm
This course will teach you how to use social media to talk directly with your customers, build a local relationship and drive traffic to your store.


Know your customer – what platform is right for them?


 How to write a killer profile about your retail business


How to use social media to increase footfall


How to avoid the hard sell and create posts that will entertain and excite your customer


 Why you should be using Instagram hashtags


How to use Instagram/Facebook stories to build trust, entertain and show your expertise


Boost your business through local collaboration


How to find and work with influencers


Creating targeted adverts



Session 2 | Experiential Retail and practical ways to create a buzz
Monday 10th February 2020 - 10am-1:30pm
Physical stores have turned to “experiential retail” as a way of attracting customers back in store following the rise of online shopping.  During this workshop we explore how to give customers a reason to visit.
This course will look at a mix of exclusive in store marketing opportunities, ideas for maximising your businesses exposure during local events and how to use digital tools to better connect with customers.


 How to create great customer experiences


How you can create ‘in store theatre’


Creative ways to tap into local events


How you can use storytelling to grow your business


How to get customers to do your marketing for you


How to maximise your customer base



Session 3 | What's next in store for your retail business
Monday 23rd March 2020 - 10am-1:30pm
A follow on course to review how retailers are progressing towards their objectives. 


Local opportunities for your Business


Working collaboratively to drive footfall


Creating tailored marketing plans


What support is available


Goal setting 




What should I bring?
You will need a pen and paper to take notes during the sessions



Venue and Parking details
The venue does not offer parking however the nearest car park is the Justice Walk Car park (CV11 4DW) which is a 17 minute walk from the venue so please allow yourself plenty of time to park. The car park is £4 for up to 4 hours.

The venue is also a 17 minute walk from the Nuneaton bus station (CV11 4HB).



Monday, 27. January 2020, The Saints Learning zone, Nuneaton Digital Towns

Find more interesting events
Get event recommendations based on your Facebook taste. Get it now!Show me the suitable events for meNot now