Master Class: Building Your Brand Story, Mercury House, Monday, 28. January 2019

Master Class: Building Your Brand Story | Venue: Mercury House, Nottingham | 12:30 - 16:30
Build a brand that matters to your customers with the help of this informative Master Class!
Develop a brand that matters to your customers.In this workshop you will learn how to build a brand that matters to your customers by understanding:
• Your purpose• Your customer• Why they will buy from you• What part you play in their world
We will look at narrative structure and story models that help communicate your brand message clearly to the people who need to hear it.
Guest Speaker: Tim Elliott
This Master Class will be delivered by Tim Elliott co-founder of For Your Innovation, The Customer Journey Design company. In addition, Tim is:
• Co-founder of the conference run by professional marketers for professional marketers.• Entrepreneur In Residence at University of Nottingham• Start-up Mentor at Virgin Start-up, Faster Capital & The Big House
Tim is an enabler of human first, marketing, strategy, customer journey design and ideation, inspiring people and businesses to not settle for marketing that is any less than remarkable and achieves their goals.
Tim has over 20 years’ experience as a marketer, throughout which time he has worked with a wide variety of brands and businesses from premier league football clubs, a variety of FMCG brands, non-profi ts, start-ups, professional services organisations and pub companies.
Self-employed since 2010, Tim is a strategic specialist and customer journey design enthusiast, Tim champions marketing which focuses on the main value of: “People buy people”.
Tim thrives working with high growth companies and his type of thinking got Tim to where he is today; doing what he loves every day as ‘work’.
Due to our funded contract this workshop is only available to SMEs in Derbyshire, Nottinghamshire, Greater Lincolnshire and Leicestershire.

Monday, 28. January 2019, Mercury House, Master Class: Building Your Brand Story

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