Master Class: Building Buyer Persona, Mercury House, Monday, 25. March 2019

Master Class: Building Buyer Persona | Monday 25th March 2019 | 12.30 - 16.30 | Mercury House, Nottingham, NG7 7FN
Learn the foundation of good marketing with the help of this informative Master Class!
The foundation of good marketing is segmentation and targeting.
It’s about the age-old basics of getting to know your customers and meeting their needs.
This Master Class will help you to

Understand who you are trying to reach
Learn why your customers buy
Pinpoint the problems you solve for your customers
Create a customer value proposition
Reach your customer and market to them

Once these points are addressed, getting your customer to take action becomes a whole lot easierand delivers a whole lot more ROI.
This Master Class will be delivered by Tim Elliott co-founder of For Your Innovation, The Customer Journey Design company. In addition, Tim is:

Co-founder of the conference run by professional marketers for professional marketers.
Entrepreneur In Residence at University of Nottingham
Start-up Mentor at Virgin Start-up, Faster Capital & The Big House

Tim is an enabler of human first, marketing, strategy, customer journey design and ideation, inspiringpeople and businesses to not settle for marketing that is any less than remarkable and achieves their goals.Tim has over 20 years’ experience as a marketer, throughout which time he has worked with a wide variety ofbrands and businesses from premier league football clubs, a variety of FMCG brands, non-profi ts, start-ups,professional services organisations and pub companies.
Self-employed since 2010, Tim is a strategic specialist and customer journey design enthusiast, Timchampions marketing which focuses on the main value of: “People buy people”.
Tim thrives working with high growth companies and his type of thinking got Tim to where he is today; doingwhat he loves every day as ‘work’.
Due to our funded contract this workshop is only available to SMEs in Derbyshire, Nottinghamshire, Greater Lincolnshire and Leicestershire.

Monday, 25. March 2019, Mercury House, Master Class: Building Buyer Persona

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