Introduction to Digital Marketing (Cardiff), Unit 1 & 2 Purbeck House, Friday, 13. September 2019

Gain an understanding of the fundamentals of Digital Marketing 
Course Overview
Our Introduction to Digital Marketing course draws on our experience teaching CIM/CAM Digital Marketing courses and 1-day workshops. This intensive 1-day course will provide you with both the theoretical and practical skills to cover all the key aspects of diital marketing. You will leave the course with your own digital marketing plan template.
Topics Covered
The Digital Environment


What is Digital Marketing?


Characteristics of Digital Marketing


Difference between digital and traditional marketing


Customer expectations


Online Buying Process


Developing a Digital Marketing Plan


Introduction to PR Smith's SOSTAC® Planning Framework


Carrying out an audit


Identifying objectives and developing a strategy


Implementing tactics


The importance of measurement


Website Design


Website objectives


Types of website


Aspects of website design


Websites and devices


Websites and Google


SEO and Content


What is SEO?


Why is it important?


What does Google look for?


Developing links


The importance of content marketing


Google Local and Search Console


Social Media


The Social Media landscape


Social Media fundamentals


Different options for Social Media


Exploration of Facebook, Twitter and Instagram


What about Pinterest and Blogging?


Online Advertising and Email


What is online advertising?


Google Ads for Search


Google Ads for Display


Paid advertising on Social Media


What is email and how should we use it?


Creating goals and lists


Preparing campaigns and measurement


Measuring Digital Marketing


What is Google Analytics?


What are metrics?


Measuring success/failure in GA


Key elements of GA


Creating Goals


Reporting


Recap and QA.


Who should attend?
This course is designed for those who want to get a better understanding of digital marketing. It is ideal for those who are new to marketing or those who want to make sure that they are approaching digital marketing correctly and using the right tools.
Cost
Our Cardiff course cost £225 per person and include:


Course material


Access to a password-protected Introduction to Digital Marketing support site which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.


One hour 1-to-1 session by Zoom to discuss your specific needs after the course


Refreshments are available throughout the day and lunch is served in the on-site restaurant.


In-house courses
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.

Friday, 13. September 2019, Unit 1 & 2 Purbeck House, Introduction to Digital Marketing (Cardiff)

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