Introduction to Digital Marketing (Cardiff), Unit 1 & 2 Purbeck House, Friday, 13. September 2019

Gain an understanding of the fundamentals of Digital Marketing 
Course Overview
Our Introduction to Digital Marketing course draws on our experience teaching CIM/CAM Digital Marketing courses and 1-day workshops. This intensive 1-day course will provide you with both the theoretical and practical skills to cover all the key aspects of diital marketing. You will leave the course with your own digital marketing plan template.
Topics Covered
The Digital Environment

What is Digital Marketing?

Characteristics of Digital Marketing

Difference between digital and traditional marketing

Customer expectations

Online Buying Process

Developing a Digital Marketing Plan

Introduction to PR Smith's SOSTAC® Planning Framework

Carrying out an audit

Identifying objectives and developing a strategy

Implementing tactics

The importance of measurement

Website Design

Website objectives

Types of website

Aspects of website design

Websites and devices

Websites and Google

SEO and Content

What is SEO?

Why is it important?

What does Google look for?

Developing links

The importance of content marketing

Google Local and Search Console

Social Media

The Social Media landscape

Social Media fundamentals

Different options for Social Media

Exploration of Facebook, Twitter and Instagram

What about Pinterest and Blogging?

Online Advertising and Email

What is online advertising?

Google Ads for Search

Google Ads for Display

Paid advertising on Social Media

What is email and how should we use it?

Creating goals and lists

Preparing campaigns and measurement

Measuring Digital Marketing

What is Google Analytics?

What are metrics?

Measuring success/failure in GA

Key elements of GA

Creating Goals


Recap and QA.

Who should attend?
This course is designed for those who want to get a better understanding of digital marketing. It is ideal for those who are new to marketing or those who want to make sure that they are approaching digital marketing correctly and using the right tools.
Our Cardiff course cost £225 per person and include:

Course material

Access to a password-protected Introduction to Digital Marketing support site which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.

One hour 1-to-1 session by Zoom to discuss your specific needs after the course

Refreshments are available throughout the day and lunch is served in the on-site restaurant.

In-house courses
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.

Friday, 13. September 2019, Unit 1 & 2 Purbeck House, Introduction to Digital Marketing (Cardiff)

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