Inbound Chinese Marketing for Retail and Luxury Brands (Glasgow), TBC, Thursday, 27. June 2019

Chinese consumers are extremely mobile, it is estimated that 129m Chinese are travelling abroad every year, 540m Chinese students choose overseas locations and around 65m Chinese expats live outside of China mainland. These consumer segments create a unique and lucrative opportunity for brands.
Why should you consider targeting in-bound Chinese?

A niche segment: for a more efficient and effective marketing effort, avoiding competing “head-on” with major players in China.
Early adopters: Highly influenced by European culture, more receptive to trying out new brands and products
Key influencers: They actively recommend brand choices to their family & friends in China
Fewer obstacles to buy: It is easier for them to purchase products through brands’ eCommerce & stores with fewer shipping and site hosting issues.

This is a fantastic opportunity to learn about these Chinese audience segments, as well as learning useful tips and strategies, that you can implement straight away.

Aimed at Content Marketing Managers, Retail Directors, In-house PR teams and Digital and/or International Marketing Officers in property, retail, luxury, food & drink, travel and hospitality sectors.

09:45 – 10:00 Registration and coffee
10:00 – 10:30 Key insights of Inbound Chinese segment’s– the market size, who they are, their behaviour and motivations
10:30 – 10:40 Which brands have successfully activated and influenced these segments
10:40 – 10:50 Practical tips to set up your digital presence – Chinese landing pages, Weibo and WeChat
10:50 – 11:15 Q&A and coffee break
11:15 – 12:15 Understand the key touchpoints:
Pre-departure – awareness building before departure
On-location– reinforce actions from visitors, students and expats in targeted regions
Hyper-local – drive store footfall
12:15 – 12:30 In-store and e-commerce payments – Alipay and WeChat pay set-up
12:30 – 13:00 Successful case studies and how to start your first campaign.
13:00 – 14:00 Q&A, lunch and networking

Due to popular demand and limited spaces, we expect that tickets will go very fast.
Find full details of the event and speaker biographies here.
For future Emerging Communications China marketing masterclasses please check here.
If you need more information on whether this workshop is right for you please leave a message here.

Thursday, 27. June 2019, TBC, Inbound Chinese Marketing for Retail and Luxury Brands (Glasgow)

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