How to turn Customers into Raving Fans, Norwich, The Space, Wednesday, 21. November 2018

The most cost effective and easiest way to grow your business is through your existing customers. In this workshop we cover how to sell more to existing customers and how to get your customers to do the selling for you.  Known widely as referral-based marketing or turning to your customers into raving fans.

Why do customers leave?
What does a good customer experience look like?
The ladder of loyalty – turning customers into raving fans
The importance of marketing to your existing customers
Creating a customer journey process that delivers great customer experience every time

By the end of the workshop you will be equipped to:

Implement a process that clearly defines customer services in your business 
A strategy for gaining referrals 
Marketing ideas on how to retain and grow your customers

Who is this for?If you run your own or manage a business and feel that:• Customer retention needs to improve• You get a lot of buyers / shoppers that buy once and don’t return• You get very few referrals from customers
Funded by the European Regional Development (ERDF) Fund, this rare opportunity is free to attend! One representative per company please.
Agenda and Timings for the Day
09:00-09:15 Registration and Tea and Coffee
09:15-09:30 The New Anglia Growth Hub, Who Are We and How Can We Help You?*
09:30-10:00 Why do customers leave?*
10:00 – 11:00 What does good customer experience look like?*
11:00-11:15 Break and Refreshments
11:15-12:30 The ladder of loyalty – turning customers into Raving Fans*
12:30 – 13:00 Lunch
13:00 -13:30 The importance of marketing to your existing customers*
13:30- 14:00 Creating a customer journey process that delivers great customer experience every time*
14:00 – 14:15 Break and Refreshments
14:15 – 16:00 Continued: Creating a customer journey process that delivers great customer experience every time*
16:00- 1630 Q&A and close*
This event is 7.5 hours in duration and will provide 5hrs and 15mins of Information, Diagnostic and Brokerage (IBD*). This is equivalent to £262.50 worth of State Aid (292.45 Euros as at September 2018). We are able to deliver this is free of charge to you with thanks to funding from the European Regional Development Fund.
What You Will Need to Bring
Note Book & Pen
Any burning questions you may have for our expert  
Pre Event Activities:
Phone Call:  To ensure you get the most from the event we may call you to discuss what you want to achieve in your business. The call will only be 10-15 minutes max. If you do not wish to have this call, please indicate this at the time of booking.
About the Training Organisation Philip Budd from ActionCOACH
As an ActionCOACH, Philip supports business owners to take action to deliver change that will help them deliver the growth in their business and help them achieve their goals and dreams. 
I want to book for more than one person from my company?
Due to the popularity of these events we are only able to allow one person from each company to attend. If you would like any extras to attend please email naghmarketing@ and we will keep you on a waiting list for any remaining seats a couple of days before the event.
Is lunch provided?
Lunch is provided along with tea and coffee duirng the refreshment breaks.  Please advice if you have any food allergies by Wednesday 14th November, 2018.
LocationThe Space is easily found and accessed just off Norwich’s main ring road. 
Parking is available for 45 cars on the premises with overflow parking within a few minutes walk for up to 150 guests during office hours.
Norwich Station: 2 milesCity Centre: 2 milesNorwich Bus Station: 3.5 milesPlease note that Google Street View is out of date and shows The Space as Fabric Warehouse
How can I contact the organiser with any questions?
Please email naghmarketing@ if you have any questions or queries.
What will be done with the information I supply?
Your information will be stored on Eventbrite according to Eventbrite’s terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, this is to provide evidence of your attendance and will be kept on server as evidence for our ERDF funding. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.
State Aid Declaration
This event is delivered, free of charge, to SMEs (SME is defined as an Enterprise with fewer than 250 employees and has either an annual balance sheet not exceeding 43mEuro or Annual Turnover not exceeding £50m) other restrictions may apply. This support is being provided as de minimis aid under EC Regulation 1407/2013 (De Minimis Aid Regulation). The value of this support has been calculated as £262.50 or (€292.45 as at September 2018).
Please note: This is not a request for payment; we are merely required to notify you of the value, which will be relevant if you wish to apply, or have applied for any other de minimis State Aid in the future. There is a ceiling of €200,000 for all de minimis aid provided to any one organisation over a three fiscal year period (i.e. your current fiscal year and previous two fiscal years).

Wednesday, 21. November 2018, The Space, How to turn Customers into Raving Fans, Norwich

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