Gifts in Wills - why NOW is the time to invest in legacy fundraising, Foot Anstey LLP, Thursday, 10. October 2019

As the baby boom generation hits 70, the time is NOW to invest in legacy fundraising.
Data consistently shows legacy fundraising to be the source of largest gifts to charities of all sizes.  It also regulaly tops the charts as being the best return on investment compared to other forms of fundraising.
Whether you have a legacy programme already or are looking to begin, this session will help you super-charge your planning and energise your implementation.
Starting with an overview of the growing opportunities in the gifts in wills marketplace, the session will then focus on the promotion of gifts in wills plus best practice when informed about a legacy.
We will cover the latest theory including the effective use of language, how to gain organisational buy-in, have conversations about gifts in wills with supporters and colleagues, and the benefits of a ‘drip drip’ approach to ensure gifts in wills become part of your daily work plan.
The session will conclude with best practice for you to follow when notified that your organisation will shortly be receiving the proceeds of a legacy.
Our experts, all leaders in their fields, will share their insights covering the areas above and more!  This will be followed by a Q&A plus time for one-to-one chats and networking with peers and experts.
Drinks will be provided and feel free to bring your packed lunch.
Expert speakers
Richard Hill, Legacy Monitor Programme Manager, Legacy Foresight
Dr Claire Routley, Consultant at Legacy Fundraising
Julie Freke, Fundraising Consultant
Valerie Harland, Harland Fundraising
Lucy Gill, Partner, Foot Anstey

Thursday, 10. October 2019, Foot Anstey LLP, Gifts in Wills - why NOW is the time to invest in legacy fundraising

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