Event Management - Advanced - Guildford, The County Club, Wednesday, 09. October 2019


Suitable For: Organisers of corporate events such as conferences, speaker events, official visits, seminars, dinners, awards, exhibitions, team building, ceremonial events and reward and appreciation events.  It also works for providers of public events and for accidental, occasional and professional event planners of larger events or those who want excellence.  By the end of the course you will be able to: 


Agree event style, objectives and desired outcomes with your internal or external customer 


Design and theme an event programme geared to excite and understand the importance of pre-event research techniques 


Deliver an event your customer wants, bringing each stage in on time and to budget


Search, evaluate, select and site plan your event venue  


Set up a project plan covering all operational essentials  


Book and manage key services and suppliers, great speakers, acts, entertainment and  catering      


Create compelling copy, using a variety of on and off line promotional media and promotional plans  


Write event risk assessments and develop contingency plans    


Evaluate your events and their return on investment 


 Programme   
Introduction & Workshop Objectives   


What will we cover today 


The world of events


 8 point event expert planning process covering: 


Purpose of event, pre-event research, audience profile 


Presentation: Agreeing a theme, look, style, format, positioning your event and evaluating ideas


Planning: Setting a date, drafting an event outline and planning each facet and stage


Place: Setting venue criteria, searching and evaluating your venue, site visits, preparing site plans


Programme: Designing and creating an event programme that excites, catering, encouraging participation and setting event timings       


Promotion:  Creating compelling copy: using a variety of on/ offline promotional media, to target and engage the preferred audience  


Production: Delivering your event, operational plans, managing your suppliers, risk assessments  


People: it’s show time, leading your events teams, event evaluation and return  


 The way forward 


Summary, review and your future action




FAQs
What are my transport/parking options for getting to and from the event?

ARRIVING BY TRAIN 


Follow the pedestrian signs out of the station to Guildford town centre. Walk down Bridge Street with the flow of traffic, towards the back of the Friary Shopping Centre which you will see in the near distance in front of you down the hill. 


Turn right at the Friary Centre and walk around the outside of the building – at the corner you will see on the opposite side of the road Nandos restaurant. Cross over and walk down between the shops until you come to the end of the mall. On the opposite side of the road facing you is the Halifax Building Society 


Turn left and walk up the High Street. The County Club is a 2 minute walk up the hill on the right hand side, just after Sainsbury’s. 


Please report to the reception on arrival where we will meet you to take you to the training room. 


DRIVING INTO GUILDFORD 


We recommend leaving the A3 at the exit for the University, Hospital and Cathedral. Follow the signs for the Town Centre and turn left at the rear entrance to the Railway Station. Turn right at the mini-roundabout and follow the slip road into the Farnham Road car park 


The pedestrian exit from the car park is on the 5th floor. Turn right out of this exit and cross the road (there are pelican crossings further down the hill). Walk with the flow of traffic down Bridge Street, towards the back of the Friary Shopping Centre which you will see in the near distance in front of you down the hill 


Turn right at the Friary Centre and walk around the outside of the building – at the corner you will see on the opposite side of the road Nandos restaurant – cross over and walk down between the shops until you come to the end of the mall. On the opposite side of the road facing you is the Halifax Building Society 


Turn left and walk up the High Street. The County Club is a 2 minute walk up the hill on the right hand side, just after Sainsbury’s. 


Please report to the reception on arrival where we will meet you to take you to the training room.


 How can I contact the organiser with any questions?
You can contact us by emailing info@ or calling 020 7256 6668.
What's the refund policy?
Full refund up to 14 days before course. Substitute a delegate at any time up to previous day by phone or email to let us know the new delegate's name
Do I have to bring my printed ticket to the event?
Yes please.
 How can I contact the organiser with any questions?
You can contact us by emailing info@ or calling 020 7256 6668.
What's the refund policy?
Full refund up to 14 days before course. Substitute a delegate at any time up to previous day by phone or email to let us know the new delegate's name
Do I have to bring my printed ticket to the event?
Yes please.

Wednesday, 09. October 2019, The County Club, Event Management - Advanced - Guildford

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