Dublin Conversations: Creating a Better Future for Public Relations and Communications, with Andy Green and Padraig McKeon, Ulster University, Thursday, 04. July 2019

A year ago a first time gathering took place in Dublin with 25 practitioners of diverse backgrounds from public relations, communications, social comms, and advertising coming together at the city’s Technological University to discuss and explore the future practice of public relations with an eye to defining where its boundaries now stretch and how we can better understand where our skills can be applied and deliver better value.
That discussion accepted that we live in uncertain times. The age of digital communications has disrupted and transformed our daily work. We are also witnessing revolutions in neuroscience and behavioural psychology producing greater understanding on how we think and act, as well as in anthropology of how we connect as social animals.
Whether we are aware or not, all of these fields affect and influence the practice of public relations. The conversation has continued vigorously since, in small groups, online and across the world with some very high-quality analysis thinking and writing taking place,
The 12 months of sweat, exploration and conversations have created some remarkable results:

We now have a simple, easy-to-use map that explains why we do what we do. It provides you with understanding to instil greater confidence and self-belief.

We have a series of recipes - or strategies - that can guide your future actions, enabling you to be more agile, integrated and powerful.

We have a new Toolkit under development that provides you with the bigger picture to deliver instant strategies and comms plans, step-by-step guides on building critical relationships, managing your assets and social purpose to deliver with greater results

To continue that work, we’re meeting again on Thursday 4 July at 9.00am at Ulster University (Belfast campus) where we will be sharing the ideas and activities to date with local groups and networks including CIPR members. That will include new thinking, processes and tools that can on a practical level:

make it easier and quicker to create more powerful and comprehensive briefs for any communications or public relations activity

enable you to harness the power of emotional communications simply and effectively

provide you with a new toolkit to overcome communications barriers, making what you say more powerful and effective

identify four key pathways for your communication or public relations strategies and activities enabling you to be more flexible, agile and purposeful in what you do

If you can join us you will also discover:
•                     What two words the UK’s 25 largest public relations agencies don’t use
•                     What an Australian has to say about 5 simple rules to frame your next comms plans
•                     How you can make a new ‘Journey to Dublin’ to understand your world and a ‘Journey from Dublin’ Toolkit to use in your everyday work. And how you can join in on the Dublin Conversation.
In a sentence, we want to share with you the equivalent of a bigger map to better understand your position and guide your future direction, as well as a better springboard to boost your confidence, self-belief and sense of social purpose as well as tackle any uncertainty, stress, and anxiety that disruptive change can create.
It will be one Conversation you need to be part of. 
If you have any questions, please contact Conor McGrath

Thursday, 04. July 2019, Ulster University, Dublin Conversations: Creating a Better Future for Public Relations and Communications, with Andy Green and Padraig McKeon

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