3 December 2020 - Social Media for Beginners - Oxfordshire, Ipsen, Thursday, 03. December 2020

Social Media Fundamentals for Beginners
This course covers topics which help to develop your employees’ social media knowledge, provide a guide into what a successful social media plan consists of, how to identify and engage your target audience and how to identify the tools to measure your social media success.
Suitable for:
This course is suitable for anyone within an organisation who uses Social Media as a marketing tool to promote the business, and those with existing Social Media training who are looking to refresh their skills and knowledge
Course content:
What is social media?

Social media in the UK
Social media use worldwide
Active platforms
How social media relates to business

Where to start

Strengths and weaknesses
Identifying competitors


Identifying your audience
Two-way communications

Creating content

Content & messaging
Driving engagement
Managing negative communication
Content calendar

Search Engine Optimisation

Search engine benefits
Google keyword planner
Google suggests

Social Media Platforms In-depth


Measuring Success

Google Analytics

Course Information & Costs:
This is a full-day course usually taking place between 09:00 – 17:00.
Costs include catering and all course materials.
OBN Members - £225 + VAT
Non-members - £355 + VAT
For more information please email: call: 01235 420 881

Thursday, 03. December 2020, Ipsen, 3 December 2020 - Social Media for Beginners - Oxfordshire

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